YouTube thumbnail glossary
The words YouTube Studio uses around a thumbnail, in plain English: what each one counts, where to find it, and what it changes about the image you make.
A
Formats & Specs16:9 Aspect Ratio16:9 is a frame 16 units wide for every 9 tall, about 1.78 to 1. It is the shape of a YouTube video and of its thumbnail.Read the definitionFormats & Specs9:16 Aspect Ratio9:16 is a vertical frame 9 units wide for every 16 tall, about 0.56 to 1. It is the shape of YouTube Shorts and of their thumbnails.Read the definition
B
I
YouTube MetricsImpressionsAn impression is one time YouTube showed your thumbnail to a viewer: more than one second on screen, with at least half of it visible.Read the definitionYouTube MetricsImpressions Click-Through RateImpressions click-through rate (CTR) is the share of registered thumbnail impressions on YouTube that turned into a view.Read the definition
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T
Y
The practical side of each term lives in the guides and the free tools.